Tipocracia: In the Search for the Perfect Typeface

Tuesday, April 28
5:30pm – 8:30pm

Humanities Building Room 6431 UW-Madison
455 North Park Street
Madison, Wisconsin 53706

Cost:
$10 for student AIGA members
$15 for AIGA members
$20 for non-members

Register here (via Eventbrite)
RSVP here (via Facebook)

With over 150,000 digital fonts available on the web, professional designers must learn how to filter & select the ones who better meet the graphic needs of a given design project, while keeping it consistent and relevant.

This course deals with paths and shortcuts for choosing and combining typefaces. Students are challenged to build upon their own methods while taking cultural, historical, and formal aspects into consideration. Briefing, type foundries, and typographic quality are also topics to be addressed.

Henrique’s Bio: Henrique Nardi is a graphic designer from São Paulo. Since 2003, he runs an educational project called “Tipocracia”, aimed at promoting typographic culture throughout Brazil and abroad. He is also a typography teacher at SENAC São Paulo, where he helped to develop their post-graduation program on typography, the first of its kind in Brazil.

Parking Info: Campus lots 61, 55 and 56 are close to the Humanities building and are free after 4:30 pm on weeknights.

Sponsor: UW-Madison.

By AIGA Wisconsin
Published April 17, 2015
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