“Healthcare insurers must communicate clearly and consistently across all touchpoints, from welcoming letters and call center interactions to emails and EOBs. Speaking in one unified voice to all consumers is critical for healthcare companies, no matter what the mode of communication. Even those touchpoints that stand out on their own can confuse a customer if they don’t work together as a cohesive system.” 

Great article by Siegel + Gale’s Angela Medina on brand simplicity in the healthcare industry. As one of the survey’s respondents put it: “Health insurance is hard to understand. Period.” Implementing the S+G strategy (designer) for Assurant Health, I have realized the importance, impact and benefits of simplicity.

What does simplicity mean to you?