OCU-What?

What is Ocupop? Well, they aren’t entirely sure. Are they Creatives? Graphic designers? Web designers? Maybe web developers? Commercial artists? Trend-spotters? Branding experts? Fashionistas? Computer nerds — definitely. I recently had the pleasure of meeting Michael Nieling, founder & Creative Director, who discussed his love of StickerMule and an old logo design he coined “Robot Vagina”.

Check out their great identity work, this isn’t the last you’ll hear of Michael Nieling.

OCUPOP.
Ocu – eye, pertaining to sight: Pop – Popular Culture… easy to say, easy to spell (and the dot com url was still available in 2003). So there you go, answers number one and two to “Ocupop, what is that?”