IMPORTANT FOR AIGA MEMBERS: Please check your member emails for a code to get the $25 member pricing for this event.

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"They're not just for wall hangings. Brand values can change the world. Make sure yours are unique and real."

Workshop Overview:

In this workshop, you will learn how to develop your brand’s messaging to authentically reflect your business and stand out from the competition. You’ll leave with a messaging strategy that can flex as your business grows.

You'll learn:

• Brand messaging principles
• Locking in your brand position
• Examples and exercises

About the speaker:

Betty Strigens is a content strategist and copywriter at SRH with a passion for brand storytelling. She's got a proven track record for growing, engaging and converting national audiences. She believes that every brand has a story to tell, and every story can reveal something beautiful.

Betty's process is rooted in engagement. Starting with a competitive audit and perceptual map, she seeks out opportunities and trends in the marketplace. Working within brand marketing objectives from the team, she develops content pillars, themes and topics to help guide the path-to-purchase conversation, along with channel specific content goals, objectives, strategies and tactics (GOST). Betty practices the “Hero, Hub, Hygiene” framework used by many in the industry to designate content that is evergreen, seasonal or more immediate. Exploring new tactics and trends within this landscape makes it all the more exciting.

Check out some of her work:

As audiences are developed, Betty studies user behaviors to inform future campaigns and tactics. The ability to measure and analyze these interactions is something she finds endlessly fascinating. To further understand the user, she immersea herself in the brands she represents, living the lifestyle and speaking the language of the communities she manages.

Betty's worked with lifestyle brands she respects morally and ethically. Acting on their behalf is something she does not take lightly. She is fluent in social media compliance, notably in the language of highly regulated industries such as food and drug.

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Looking for other workshops by AIGA WI? Always wondered how stop-motion animation is created?

Well, wonder no more. Join creative extraordinaire, Chris Sickels of Red Nose Studio for a four hour crash course on stop-motion animation.

Space is limited to 15 — Reserve your spot today.

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Thanks

Thanks to our event sponsor First Stage. Founded in 1987, First Stage is one of the nation’s most acclaimed children’s theaters and the second largest theater company in Milwaukee.