Smelling is believing.
Did you happened to search Google yesterday? You might have quickly spotted a “Google Nose” link inviting you to smell what they are seeing on the site, whether a campfire or flower. “Take a whiff: the Google Aromabase – 15M+ scentibytes.” Every April 1st, Google tries to outdo itself with a new prank, this year being no different.
The Branding Power of the Prank. What was your favorite?