Smelling is believing.
Written by
Chris Klein
April 2, 2013

Did you happened to search Google yesterday? You might have quickly spotted a “Google Nose” link inviting you to smell what they are seeing on the site, whether a campfire or flower. “Take a whiff: the Google Aromabase – 15M+ scentibytes.” Every April 1st, Google tries to outdo itself with a new prank, this year being no different.

The Branding Power of the Prank. What was your favorite? 

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One response to “Smelling is believing.”

  1. Guest says:

    Google had 12 April fools pranks yesterday and it is amazing the effort that is put in to them to make them believable!

    Another that were well thought out:

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