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Smelling is believing.

Written by
AIGA Wisconsin
April 2, 2013

Did you happened to search Google yesterday? You might have quickly spotted a “Google Nose” link inviting you to smell what they are seeing on the site, whether a campfire or flower. “Take a whiff: the Google Aromabase – 15M+ scentibytes.” Every April 1st, Google tries to outdo itself with a new prank, this year being no different.

The Branding Power of the Prank. What was your favorite? 

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