Michael talked about what it takes to succeed as a small agency through analytical and justified thought.
[02:30] —How a Zoology and Engineering major makes it into the world of design.
[05:50] — Ocupop’s first identity client.
[07:00] — “Uncle Paul’s” strategy for selling a logo to Steve Jobs (and how it inspired Ocupop’s business philosophy).
[12:45] — The process for presenting a logo to a client.
[15:00] — Early iterations of the HTML5 logo.
[20:00] — The final HTML5 logo.
[22:45] — WHY! How asking “why” over and over is a powerful exercise.
[29:40] — The client is not always right, how to tell them when they’re wrong.
[30:15] — Simon Sinek and “Start with why.”
[33:20] — Why putting lipstick on a pig doesn’t work.
[41:00] — The gutsiest email Michael’s ever sent to a client.
Thanks to Ocupop and Kyle James of MIAD for putting together this great video.
Watch the video here: Preach what you practice